Headquartered in Ottawa, Ontario, Shopify is an e-commerce company that gives you a platform to create an online store and sell your products. In the past year alone, Shopify has had 218 Million buyers across 175 countries and 46.45 million visitors in around the past 6 months. Shopify is an excellent source to help you establish and grow your business.
Here are ways on how to drive free traffic to Shopify store
Search Engine Optimization (SEO)
One of the best ways to drive free traffic to your Shopify store is through SEO. The process of SEO is mainly done to make your website more optimized, visible and on the top when searched up on different search engines such as Google, Bing, Yandex etc.
You can do free of cost SEO for your Shopify store by using the right kind and trending keywords throughout your site. It will be ideal if you use long tail keywords, as the likeliness of your store showing up higher on the search engine will drastically increase as short keywords are hard to rank for especially if your site doesn’t have much domain authority.
Ensure that your site performance is rapid and user friendly especially in comparison to your competitors and that your Shopify store has mobile site as 81 percent of visitors on Shopify access it from their mobile phones.
Make sure to optimize the important pages of your store such as the product pages and homepages by including all the necessary information and tags. A brief yet strong and compelling meta description can do wonders for your Shopify store.
Another way of SEO in order to drive more traffic is adding a number of relevant external and internal links across your Shopify store.
Be Active on Twitter
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There are approximately 330 million active users a month on Twitter. By engaging with your target audience and conversing with them on Twitter you can, get free exposure on a massive platform, create a positive image for your brand and encourage people to visit your website. This will definitely increase traffic and sales of your Shopify store.
Creating and publishing content to attract an audience can be defined as content marketing. By using simple, interesting and engaging content, with popular keywords you can generate organic and free of cost audience to your Shopify store. The content doesn’t necessarily have to be about your products, it can be about on going topics and global concerns that you would like to highlight.
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Email marketing in simple words can be defined as sending promotional or commercial message to a list of people – mostly potential and past customers in order to drive more traffic to your site.
By sending informative, personalized and sometimes quirky emails, you will be able to draw the attention of your potential and old customers and cause them to visit your Shopify store.
You can even use apps such as ‘Stocki’ that will notify your customers who abandoned a checkout that the product is low in stock. That is an excellent way to convince customers to go through with the buy and consequently increase the number of sales.
Make Videos and Podcasts
This is a highly creative and fun way to drive free traffic to your Shopify store. The videos you create don’t necessarily need to be about your products. You can make informational and educational videos, entertainment videos or inspiring videos that will engage the maximum amount of audience. You can upload videos on YouTube, as that is the most popular forum along with linking and promoting your Shopify store.
A podcast would be similar however in it there will be no visuals hence your topic of discussion needs to be highly interesting and captivating. You could even have guest speakers on your podcasts.
Conduct Giveaways and Discounts
When people hear the word giveaway and discounts they automatically get interested and excited about the brand. By offering giveaways on your social media platforms you will automatically increase followers, which will result in an influx of visitors and buyers to your Shopify store.
By offering discounts on your store, especially time-sensitive ones, traffic will be drawn towards your website along with triggering sales.
Guest blogging is when you write a blog post for another website to be published with your author bio. This is an efficient way to drive free traffic to your Shopify store as you can add in links to your website in the mix which automatically causes a surge in traffic especially if your guest blog is featured on a popular website.
Use Social Media
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Social Media is an extremely powerful tool when promoting or driving traffic to your website. There are approximately 3.5 billion social media users worldwide hence by choosing the platforms that are used most often by your targeted audience you can give your Shopify store an astounding amount of exposure and drive free traffic.
You can even add your Shopify store link to your social media and integrate the two together so that your followers have easy and immediate access.
Many micro-influencers with around 10k followers are willing to give free shoutouts in return for free PR packages which is also an effective way to drive free traffic to your Shopify store. You can discover the micro-influencers that will be relevant to your product and attract the target audience by conducting a hashtag research.
You should also engage with your followers on your social media as that will humanize your brand, make you more likeable and create a sense of excitement amongst your followers.
Involve your Friends and Family
Another simple and free of cost way to drive free traffic to your Shopify store is by taking help from your friends and family in spreading the word. They can do this by sharing the link to your store on their social media pages, sending them privately through text messages or even simply by word of mouth.
Use Platforms such as Pinterest and Reddit
Pinterest and Reddit are great ways to promote your Shopify store on the web. By posting photos and links to your products and answering questions and engaging you can effectively, get discovered and create brand awareness. This will result in more audience and engagement at your Shopify store and an increase in potential buyers.